Collection of Personal Identification Data
When a user engages in certain activities of the website, personal identification data may be collected from them. However, this data is collected only with the complete consent from the user. That is, the user will be made aware that their data is being collected by the website and for which it would be used. For instance, a comment on the news articles requires details such as the name of the person and the email address. Users have the complete right not to provide this information, but doing so may result in the inability to perform a particular activity — posting a comment or subscribing to the newsletter, for instance.
Collection of Non-Personal Identification Data
This type of data is collected with the partial consent of the user. It’s because data collection happens as a person starts visiting the website. When a user visits the website, basic details such as the IP address of the person, ISP the person is using, the exact time-stamp of the session and the details of the device from which the website is accessed. This data will be solely used for analytics purposes and may be shared with some of the trusted third-parties. The information is used to enhance the user experience based on demographics and other big data analytics.
Automated Data Logging
The Tactical Marketing, like every other website on the internet, keeps a log of the visits and time-stamps. In order to identify the most basic things, IP address of the device from which request is given will be recorded. While it is given the most trusted form of security, The Tactical Marketing may be forced to share the information with law-enforcement authorities when asked with proper reason.